To support the efforts and mission of our organization, the Junior League of Jackson operates two fund development businesses—Mistletoe Marketplace and Touch A Truck® Jackson—and an endowment fund—Keystone Fund. All of the funds raised through the League’s fund development businesses directly support the mission of the Junior League of Jackson, which includes more than 30 community projects and initiatives. Further, our fundraising efforts provide key resources for our two signature projects: the Children’s Cancer Center at Children’s of Mississippi Hospital and the Mississippi Children’s Museum.
As many in-person events were not possible in 2020, the League was provided with the opportunity to explore alternative ways to fundraise for our community. The public support of our hybrid, virtual, and socially distanced fund development events throughout such an uncertain year was truly tremendous. That support has had a remarkable impact on our community, members, and most importantly, on the children and families we serve. We are excited to weave some of the alternative and virtual features throughout our fundraising efforts this year.
Each one of our fund development businesses are planned and supported by exceptional volunteers who, like all of the members of our League, are dedicated to the League’s mission of promoting voluntarism, developing the potential of women and improving our community through the effective action and leadership of trained volunteers. The 2021-2022 year promises to be another exciting one for each of our fund development businesses!
Mistletoe Marketplace is the Junior League of Jackson’s largest fund development business and the South’s premier annual holiday shopping experience. Mistletoe Marketplace is a regional draw for merchants as well as shoppers, and for many, signals the beginning of an exciting and fun holiday season.
Touch A Truck® Jackson, which serves as both a fundraiser and a community project, is a family-friendly, hands-on event that offers opportunities for children to EXPLORE, CLIMB and TOUCH trucks, emergency response vehicles, heavy machinery, and other equipment. Children get to meet the personnel who protect, serve, and build our community.
The League’s endowment fund, the Keystone Fund, was created to ensure that funding exists to support the important work of the Junior League of Jackson. A donation to the Keystone Fund is the perfect gift for the person who has everything. The ultimate goal is to grow the fund to be substantial enough to support our efforts in the event of a decline or shortfall in fundraising. The past year has shown that this fund is more important than ever.
These fund development business all provide the monetary resources needed to increase our community outreach efforts and provide valuable leadership training for our members who, on average, donate over 55,000 hours of service every year. Not only do our fund development businesses make measurable impacts through funding our community and mission critical efforts, but they also have a positive economic impact throughout the state of Mississippi.
We are grateful for the support of our members, community partners, corporate sponsors, and all those who attend our fund development events and contribute to the Keystone Fund. Your continued support is vital to the success of the Junior League of Jackson!