For 86 years, the Junior League of Jackson has proudly advanced women’s leadership while creating meaningful and lasting community impact through volunteerism, collaboration, and training. This mission is made possible through the successful execution of two signature fund development initiatives, Mistletoe Marketplace® and Touch A Truck® Jackson, as well as the League’s endowment, The Keystone Fund.

Collectively, these endeavors generate critical funding that supports more than 30 projects and initiatives annually, serving as the foundation of the Junior League of Jackson’s community impact model. Through these efforts, the League provides essential resources, promotes academic achievement, and enhances the physical, emotional, and mental well-being of children and youth throughout the metro-Jackson area. These investments create sustainable change while strengthening long-standing partnerships with organizations that share our commitment to improving lives.

Kicking off the holiday season each year, Mistletoe Marketplace® remains the Junior League of Jackson’s longest standing and most recognizable fundraiser. Held annually during the first week of November at the Mississippi Trade Mart, this premier shopping event attracts merchants and shoppers from across the country for four days of extraordinary shopping, special events, and entertainment. For generations, Mistletoe Marketplace® has been a cherished tradition that brings the community together while supporting the League’s mission.

Touch A Truck® Jackson is both a highly anticipated community event and a vital fundraising initiative that combines fun, education, and hands-on experiences for children and families. Entering its 14th year, the event will return to Trustmark Park in Spring 2027, featuring vehicles, heavy equipment, and interactive exhibits that allow children to CLIMB, TOUCH, and EXPLORE. The event features include Field Trip Friday, offering free admission to schools across the Jackson metro area; the Big Wheel VIP Breakfast on Saturday; birthday party packages; and general admission activities for families. Designed to engage visitors of all ages, Touch A Truck® Jackson creates lasting memories while fostering learning and discovery.

The League’s endowment, The Keystone Fund, provides permanent, long-term financial support to ensure the sustainability of the Junior League of Jackson’s mission and programs. As the League continues to grow this fund, it serves as a safeguard against fluctuations in sponsorship support or unforeseen shortfalls in fund development revenue, ensuring the organization can continue serving the community for generations to come.

At the heart of the Junior League of Jackson are its dedicated volunteers. Each year, League members contribute more than 55,000 volunteer hours to support fundraising initiatives and community projects throughout the Jackson metro area. Beyond raising funds for community impact programs and initiatives, Mistletoe Marketplace® and Touch A Truck® Jackson provide leadership development opportunities for members and contribute to local economic growth and community engagement.

While there is always more work to be done, we remain deeply grateful for the unwavering support of our corporate sponsors, community partners, members, donors, and event attendees. Your generosity fuels our mission, strengthens our impact, and helps ensure that the Junior League of Jackson can continue to empower women and improve the lives of children and families throughout our community. We extend our sincere appreciation to each of you for investing in our future and partnering with us as we continue to make a difference for generations to come.

Warm Regards,

Keila Brown

Fund Development Vice President, 2026-2027